Place Branding. The town Kamyshin (Russia)

THE TASK. To create a corporate identity for the town that will work to its wide recognition and help to advance Kamyshin as a tourist place for entertainment and recreation. Kamyshin is also well known for cultivating watermelons in Russia. THE SOLUTION. The positioning, logo, the unique style of the town and a slogan ‘Kamyshin is a city of a watermelon mood’. ЗАДАЧА. Создать айдентику, которая будет работать на узнаваемость города и поможет продвигать Камышин, как туристическое место для развлечения и отдыха. Камышин также хорошо известен, как место, где выращивают лучшие арбузы в России. ЧТО СДЕЛАНО. Позиционирование, логотип, фирменный стиль, слоган города «Камышин ― город арбузного настроения».

City festival, promo production, logotype, OOH, web-site etc.

More details about this project: http://gorod-brand.ru/kamyshin.htm

AWARDS

• Shortlisted at Moscow Global Biennale of Graphic Design “The Golden Bee 10” in category Territorial branding (2012) http://2012.goldenbee.org

• Diploma at the Territorial marketing and branding international festival OPEN in Belorus (2013) http://festopen.com/winners-2013/

• Shortlisted at FAKESTIVAL-2013 (Moscow, Russia) http://2013.fakestival.ru/works/80

CREDITS

Anna Naumova – strategist, Mikhail Gubergrits – curator of the course, Oleg Lukyanov – curator of the project, Nikolai Khlopov – strategy consultant, Ivan Petrov – lettering logo consultant, Anastasiya Tretiykova – copywriter

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